La Familia Medical Center Teen Services
Campaign Goal: Increase access to reproductive healthcare for teenagers in our community.
Working with teens from Planned Parenthood’s Peer Educator Group and Capital High School’s Teen Parenting Class, we collaboratively developed artwork, copy, designs and video for a campaign to promote La Familia’s Teen Services. The campaign included print materials, radio ads, bus advertising, a Facebook campaign and a promotional video. The teens decided where materials were distributed, chose radio stations and shared social media posts. Teens played a critical role during every part of the process - from conception to distribution - and feel ownership over the campaign. The Planned Parenthood group held a training with La Familia staff on interacting with teens in a healthcare environment, taking a leadership role to share their expertise.